The holy grail of all web design tips

Great web design is just as much about the spaces you leave “un-designed” as it is about the spaces you fill up with content and imagery.

White space (also called negative space) is essentially referring to the “gaps’ ‘ between your design elements; the space between images and content, the padding between sections and the margins that determine how far away from the edge of the screen your content sits etc…

This intentional use of space helps the user navigate a page layout more efficiently. It creates the necessary pause in digesting what’s in front of them, allowing them to focus on a certain area before moving ahead to the next. Effective use of white space can immediately make a design look and feel more premium and put together. Unless you’re going for a maximalist design where clutter and chaos are part of the concept, white space will always be your friend – use it!